Singapore · Wednesday, September 16, 2026
The exhibition that never closesNewslettersAMB ProOpen a booth
AsiaMaterialsBrief
Asia's always-on exhibition for building materials, interiors & FF&E.
BreakingNOT A HOTEL unveils spherical Pokémon retreat in Hokkaido
Editorial Standards

Editorial Standards.

These standards apply to everything AsiaMaterialsBrief publishes. They exist so that readers can trust what they see here, and so that our own people know exactly what is expected of them.

Independence & ownership

AsiaMaterialsBrief is owned by Asia Press Centre Group (APCG), a Singapore-headquartered media network. We disclose that ownership here and wherever it is relevant to a story. Ownership does not direct our coverage, and neither do advertisers. Commercial relationships, advertising, sponsorship, Exhibition booths, events, awards, are handled by a separate commercial team. No advertiser, listed company, or partner sees editorial content before publication, chooses what we cover, or removes what we have published. Where we report on APCG, its titles, or its commercial partners, we say so in the piece.

Accuracy & sourcing

We verify before we publish. Facts are checked against primary sources wherever possible: official announcements, filings, project documentation, on-the-record interviews, and our own reporting. Trade policy and standards stories are checked against the issuing authority’s own publications, and we link to them; rules change, and exporters should confirm requirements before shipping. In Specified case studies, we name suppliers only when the specification is confirmed by the project, the designer, or the supplier with evidence. We name our sources unless there is good reason not to; when we grant anonymity, at least one editor knows the source’s identity and why. News and analysis are kept distinct, and opinion is labeled as opinion.

Corrections

We correct errors quickly and visibly. Material errors are corrected in the article itself, with a note stating what changed and when. Minor typographical fixes that do not alter meaning are made without annotation. We do not quietly delete mistakes. If you believe we have published an error, write to editorial@asiamaterialsbrief.com with a link to the article. Corrections are reviewed by an editor and take priority over other correspondence.

Clear labeling of commercial content

Three labels mark commercial content on this site, and their meanings are fixed.

Sponsored, content paid for by an advertiser and produced to the advertiser’s brief. The advertiser has approved it before publication.

Partner Content, content produced by our studio with, and paid for by, a commercial partner. The partner has input; our team writes and produces it to our standards.

Press Release, an announcement supplied by an organization and published in full, without editorial rewriting, in the Press Room only.

These labels appear on the article page and wherever the piece is promoted on our site. Commercial content never appears in editorial streams unlabeled. Inclusion in editorial coverage is never for sale: no payment, at any price, buys a news story, a Specified credit, a Material of the Week selection, or a place in a ranking.

The Exhibition and editorial

The Exhibition is a commercial product: companies pay for enhanced booths. It is also a vetted one: every booth, free or paid, is reviewed by our team before it opens, and the Verified badge means we have checked the company’s registration and claimed certifications against documentation. Paying for a booth does not buy editorial coverage, a Specified credit, or a ranking position. Our Verified Supplier rankings are compiled to published criteria, and a company’s booth status plays no part in them.

Use of AI

We use AI tools to assist research, translation, and drafting, much as we use search engines, transcription, and databases, and at our publishing volume that assistance is substantial. What we do not do is publish automatically. Every piece that appears on AsiaMaterialsBrief is reviewed, verified, and approved by a named editor before publication, and responsibility for it rests with that editor, not with a tool. We do not present AI-generated images as photographs of real products, factories, or projects.

Bylines & authorship

Editorial work carries the byline of the person or people who reported and wrote it, and our staff are listed on the Team page. Short collective briefs may carry the byline “AMB Newsroom”; a named editor remains responsible for each one. Bylines are never attached to commercial content, Sponsored and Partner Content pieces are credited to the studio or the partner, not to our journalists.