Sumitomo Forestry to Present Wood Cycle at Yokohama Expo 2027

Sumitomo Forestry Exhibit at International Expo

Sumitomo Forestry will participate in the International Horticultural Expo 2027, known as GREENxEXPO 2027, scheduled to run from March 19 to September 26, 2027, in Yokohama, Japan.

The company has released initial renderings for its exhibit, titled "100 Forests." This marks Sumitomo Forestry's first independent participation in an international exposition, where it will present its initiatives centered on the "Wood Cycle." The exhibit aims to provide visitors with an understanding of how forests, trees, and humans are interconnected, drawing on the company's more than 330 years of business activities focused on forests and wood.

The '100 Forests' Visitor Experience

The "100 Forests" exhibit is conceptualized around "100 EYES, 100 FORESTS," suggesting that a forest's perception changes with the observer, revealing numerous possibilities. The exhibition space guides visitors through various installations, including a tunnel, a theater, a museum, and a second-floor deck.

The experience begins with a question about balancing forest protection with tree cultivation and logging. Within the theater and museum, visitors will learn about forests as ecosystems for diverse life forms and observe how trees are planted, grown, and processed into wood products that support daily life.

Future Applications of Wood Materials

Beyond current uses, the exhibit also explores the future potential of wood in areas such as energy generation and biotechnology. The journey culminates on a second-floor deck, offering a unique aerial perspective of forests and trees, intended to inspire new insights into their value.

Sumitomo Forestry expects the exhibit to broaden perspectives on forests and trees, encouraging visitors to discover the wide array of possibilities these natural resources offer. This showcase will highlight the company's commitment to the sustainable "Wood Cycle" and its future challenges.

Opportunities for Asian Building Material Professionals

Asian building material professionals, including specifiers and procurement teams, can observe the latest developments in wood applications and sustainable forestry practices by attending GREENxEXPO 2027 in Yokohama.

The exhibition, running for six months in 2027, presents a concrete opportunity to understand future trends in wood-based materials for construction and interiors, particularly in biotechnology and energy applications.

Industry stakeholders can diarise the expo dates, March 19 to September 26, 2027, to engage with Sumitomo Forestry's vision for the Wood Cycle and identify potential new product categories or sustainable sourcing strategies for upcoming projects across the region.